In the crowded OTT market, female-led shows are winning the game
Shows with a female protagonist are scarce, and this scarcity has become an advantage.
The Indian over-the-top (OTT) market, traditionally dominated by male viewers, is witnessing a shift in favor of female-led content. Despite men making up 60% of OTT audience, web originals with female protagonists are gradually gaining traction. Journalist Lata, who has been covering the media and entertainment industry for over a decade, highlights this trend.
She points out that while the OTT business is slowing down, southern movies continue to gain popularity. Lata, a graduate of Columbia School of Journalism and author of a book on the entertainment business, emphasizes the importance of experiencing content firsthand over relying on celebrity tweets or company releases.
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