How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
Maddy Gustini, a former Neiman Marcus buying team member, turned her passion for practical fashion advice for men into a thriving styling business with over 300,000 Instagram followers. Starting her content creation in 2023, Gustini capitalized on the gap she identified in the market and built her audience by providing valuable style tips.
Within a year, her following surpassed 100,000 followers, leading her to pivot her revenue streams from brand deals to personal styling services. Today, Gustini earns between $5,000 to $10,000 monthly from her audience's demand for fashion advice and has even acquired a stake in a fashion app.
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