Flipkart Eyes October-End Launch For Food Delivery Service: Report

Walmart-owned Indian e-commerce giant Flipkart is reportedly planning to launch its food delivery service, ‘Eat-in by Minutes’, in October, as indicated by a TechCrunch report. The service, which competes with Zomato and Swiggy, is currently being piloted among over 8,000 employees in Bengaluru. National Restaurant Association of India (NRAI) president Sagar Daryani confirmed that Flipkart has informed its restaurant partners of the planned public launch by October-end and aims to extend the service to five or six more cities by the end of 2026.

Flipkart is offering a lower commission rate of approximately 10% for restaurant partners, compared to the typical 20%-25% charged by established platforms. This move comes as the food delivery market experiences increased competition from challengers like Rapido, which offers a zero-commission service, and Swish, which provides no packaging or platform fees.

Flipkart's food delivery service will be integrated into its main shopping app, alongside its quick commerce offering Flipkart Minutes and travel bookings. The company is leveraging its logistics arm, Ekart, for delivery and partnering with restaurants through the government-backed Open Network for Digital Commerce (ONDC) and direct sign-ups.

Flipkart's food delivery venture aims to provide lower-cost options for customers while addressing concerns about platform commissions and promotional expenses from restaurant partners.