The decline of the golden rabbit
Chocolate from Lindt & Sprüngli was the premium product for the masses. However, sales are declining. For consumers, the brand is currently above all one thing: too expensive.
Lindt & Sprüngli, a Swiss chocolate company, is experiencing declining sales due to high prices. The company's products, once considered a premium treat, are now seen as too expensive by consumers. In response, retailers such as Coop are offering discounts on Lindt products and promoting their own brand chocolates. Lindt's sales have been impacted by rising cocoa prices, and the company has struggled to maintain sales, particularly in Germany, where consumers are sensitive to price increases. The company's prices have increased by 40% in Switzerland since 2024.
Written by urgent.news from NZZ Wirtschaft's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
