Bitcoin rally could revive treasury buying, but easy-money days over

Corporate Bitcoin purchases may resume in late 2026 and 2027 if Bitcoin’s price surges, according to analysts. However, investors are expected to be more cautious about which treasury companies they fund. According to Bitfinex head of derivatives Jag Kooner, renewed buying could occur if treasury companies regain premiums on their Bitcoin holdings, enabling them to issue shares and acquire more Bitcoin without diluting shareholders' exposure.

Bitwise research head Ryan Rasmussen reported a slowdown in Bitcoin treasury buying in Q3, with strategy's Bitcoin holdings decreasing despite a net increase in purchases from other public companies. Kooner expects established players to attract capital first, as smaller companies exit their Bitcoin treasury strategies following the collapse of stock premiums.

While ETF demand may sustain the recovery, the market could become dependent on allocators who rebalance with macro conditions if corporate buying does not occur.