Billionaires fund Nigerian artistes – Sarkodie
Ghanaian rapper Sarkodie has said Nigerian artistes receive significant financial support from billionaires and business executives, unlike their Ghanaian counterparts. Speaking on a recent episode of the ‘When We Sit’ podcast, the Azonto crooner said Ghanaian artistes often pursue their music careers without financial assistance from local investors. He said Nigerian businessmen are more willing…
Ghanaian rapper Sarkodie has revealed that Nigerian musicians receive substantial financial backing from billionaires and business leaders, contrasting sharply with the situation of their Ghanaian counterparts. During a recent appearance on the 'When We Sit' podcast, Sarkodie remarked that Ghanaian artists typically undertake their music careers without any financial aid from local investors.
He elaborated that Nigerian businesspeople are more inclined to support and invest in emerging talent, thereby conferring a financial edge to Nigerian artists within the African music industry. "Ghanaian artists' careers are organic, but I find it challenging to secure business support even with a solid business plan. However, in Nigeria, I believe they are willing to take considerable risks.
Even the magnitude of investments required to stage events like the O2 Arena would be staggering, yet we must still proceed," Sarkodie stated. He shared his encounter with Nigerian billionaire Tony Elumelu, who astonished him with his investment pledge for a Nigerian artist, whom Sarkodie perceives as a harbinger of the Afrobeats future.
Sarkodie called upon Ghanaian business executives and affluent individuals to follow suit by financially backing local artists.
Written by urgent.news from GBC Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
