Bengaluru hospital urges women to make breast awareness a monthly habit
Launches ‘Left Right Kiya Kya?’ campaign to promote three-minute monthly check and timely medical advice
A Bengaluru-based private hospital, HCG Cancer Hospitals, has launched a campaign called 'Left Right Kiya Kya?' to promote breast awareness among women by encouraging them to make monthly checks a habit. The campaign aims to extend breast cancer awareness beyond October, the month when such campaigns typically focus on the disease.
The initiative encourages women to spend three minutes each month checking both breasts for any changes, such as unusual size, shape, skin, or nipple discharge, and seek medical advice if any abnormalities are noticed. Breast cancer accounts for about 30% of new cancer diagnoses among women in India, with the country recording approximately 2.37 lakh new cases and 96,100 deaths in 2024, according to the International Agency for Research on Cancer’s GLOBOCAN 2024 estimates.
The campaign uses the familiar words 'left' and 'right' as a reminder to check both breasts and includes music and an AI-generated film featuring women in everyday situations.
Brief written by urgent.news from The Hindu - Sci-Tech's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
