Xbox biz guy deletes his X account less than 24 hours after saying game devs who don't embrace AI 'should not be in the business of being a business'
Business strategy manager Brandon Stirrup said he was "happy to take the hit" for his stance on AI, then left social media.
In a thread on X, Xbox senior business strategy manager Brandon Stirrup expressed his strong belief in the use of artificial intelligence in the gaming industry. He claimed that Xbox is already utilizing AI and urged everyone to embrace it as well. Stirrup acknowledged that developers who do not incorporate AI into their strategies are not planning for the future.
He went on to claim that anyone can create a game using AI prompts, and that custom, tailored games are now readily available. Stirrup stated that if he were to be fired for speaking the truth about AI in gaming, he would be willing to accept the consequences, as he believes the industry needs to move forward and accept the reality of AI.
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