Tune Protect launches TPXtra digital insurance platform in Malaysia
Insurance group Tune Protect launched its TPXtra digital platform offering Malaysian consumers customizable protection policies and merchant partner rewards
KUALA LUMPUR, MALAYSIA – Tune Protect Group Berhad, commonly known as Tune Protect, has launched TPXtra, a groundbreaking digital insurance platform tailored for consumers. This innovative platform consolidates insurance protection, services, and lifestyle experiences into a single account. Kim Lian, Group Chief Executive Officer, explained that TPXtra is designed to create a direct and ongoing relationship with customers, extending beyond the point of purchase.
Through TPXtra, customers gain access to tailored insurance protection and complementary services, such as travel, mobility, and lifestyle offerings, all from one centralized platform. This approach empowers consumers to customize their coverage according to their needs and budget, while also providing access to valuable ancillary services.
TPXtra is powered by White Label Sdn. Bhd., Tune Protect's technology division. The platform supports the Group's Beyond Insurance strategy, moving away from traditional partner booking systems and fostering direct customer engagement throughout their journey. Kim Lian emphasized that a digital ecosystem's value is determined by the continuous reasons it offers customers to return, and TPXtra aims to build lasting customer relationships through a network of merchant partners.
The initial offering, Travel Beyond, is a travel protection and services solution that allows customers to customize their coverage based on individual requirements and budgets. This includes eSIM connectivity, Delay Pass benefits, airport lounge access, and airport transfers, all accessible through the same account. Merchant partners can integrate their services into TPXtra, reaching customers at various stages of their journey without needing to establish their own distribution networks.
Looking ahead, Tune Protect plans to expand TPXtra into mobility and home services, starting in late 2026. This will enable customers to manage multiple lifestyle aspects through a single account and ongoing relationship with Tune Protect. For more information, customers can visit the platform at https://tpxtra.tuneprotect.com/travel-beyond/ or download the Tune Protect mobile app from the Apple App Store or Google Play Store.
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