The Pant Project Raises ₹109 Cr To Expand Store Network & Portfolio
Menswear brand The Pant Project has raised ₹109 Cr (about $11.5 Mn) in a Series B funding round led by…
The Pant Project, a menswear brand, has successfully raised ₹109 Cr (approximately $11.5 Mn) in a Series B funding round to expand its store network and expand its apparel selection. This round of funding, led by Mirae Asset Venture Investments (India), sees participation from existing investor Sorin Investments, as well as family offices and angel investors like Anisha Saraf, B&K Securities, MGA Ventures, and B2V Ventures.
The total amount of funding raised by the startup now exceeds $15.75 Mn, following a $4.25 Mn Series A round led by Sorin Investments in 2024, after four years of bootstrapping.
In addition to the Series B round, The Pant Project also secured venture debt financing from Alteria Capital. With the new capital, the startup intends to increase its exclusive brand store network from the current 25 locations to 150 across the next two to three years. The fresh funding will also be utilized to broaden its menswear portfolio, focusing on jeans, athleisure, and casualwear.
While the brand already offers jeans and products such as sweatpants, joggers, and shorts, it plans to venture into a wider range of menswear beyond its core bottomwear offerings.
Founded in 2020 by brothers Dhruv Toshniwal and Udit Toshniwal, The Pant Project initially emerged as a digital-first brand specializing in bottomwear for Indian men. Its product portfolio includes over 300 SKUs, encompassing custom-made bottomwear and ready-to-wear apparel for both men and women. The startup caters to customers through its website and online marketplaces like Myntra and Amazon.
Dhruv, the founder and CEO, explains that the brand's digital-first origins provided valuable data, product knowledge, and brand equity, enabling The Pant Project to venture into offline expansion more effectively. According to Mandar Dandekar, a partner at Sorin Investments, the startup's revenue has grown over fivefold since the Series A round, driven by repeat purchases.
The menswear landscape is competitive, with other digital-first brands such as Snitch, Bombay Shirt Company, Rare Rabbit, and established companies like Blackberrys, Raymond, and Louis Philippe also vying for market share. This funding push comes amidst continued investment in offline expansion by direct-to-consumer (D2C) fashion brands.
Written by urgent.news from Inc42's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
