The Pant Project bags Rs 109 Cr to accelerate retail expansion
The Pant Project is targeting a larger role in premium menswear after raising Rs 109 crore to expand retail outlets and develop new product categories.
The Pant Project, a premium menswear label focusing on high-quality trousers and bottomwear, has successfully raised Rs 109 crore in a Series B funding round. Led by Mirae Asset Venture Investments, the investment round also saw participation from existing investor Sorin Investments, as well as family offices and angel investors.
The company, founded by brothers Dhruv and Udit Toshniwal, has seen its revenue grow more than five times since its Series A, with a strong repeat rate. The new capital will be used to expand their store footprint from 25 exclusive stores to over 150 within the next two to three years, and to diversify their product range to include jeans, athleisure, and casualwear.
The Pant Project's digital origins have provided valuable data and product knowledge that they plan to leverage in their offline retail expansion. This move aligns with a larger trend among direct-to-consumer (D2C) brands seeking broader distribution to fuel their growth.
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