Psychologie und Preise: Sommerurlaub im Herbst buchen? „Erzeugt positives Gefühl“

Travel agencies are ramping up their promotions for next summer's trips even as we approach the autumn months. Promising discounts ranging from 25 to 50 percent, these agencies urge travelers to carefully compare prices rather than relying solely on the advertised deals. One fact that stands out is that the selection of accommodations and departure times is at its widest at the onset of the booking phase.

By booking early, travelers can secure planning certainty and a sense of anticipation, which can generate a positive feeling that endures through the winter. Psychologist Christina Miro explains that the power of imagination allows one to create positive moments simply by envisioning the already secured holiday.

Early booking offers benefits beyond potential savings and securing the best vacation spots. It also brings a feeling of doing something good for oneself, something to look forward to. However, unforeseen circumstances could arise before next summer, such as health issues or changes in plans. In such cases, travel insurance with flexible cancellation policies or flexible fares offered by many agencies (usually at an additional cost) can provide reassurance.

These flexible fares often allow booking a package holiday to be canceled for free a few weeks before departure without specifying a reason. The exact cancellation periods vary by provider, as do those for individual bookings of flights, hotels, or vacation homes, though these typically come at a higher cost than options without cancellation guarantees.