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NBCUniversal’s shoppable TV business is seeing a boost from shows like ‘Traitors’ and ‘Love Island USA’

NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including "Top Chef" and "Below Deck."

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Read the original at modernretail.co →

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