Inside Prime Culture, the Dance Music Management Company Turning Underground Talent Into Global Headliners
Alberto Bragado built Prime Culture to focus on culture over commerce, with the company now offering event production, A&R and agency services for a roster including Michael Bibi, PAWSA and ANOTR.
Inside Prime Culture, a dance music management company, lies a tale of turning underground talent into global headliners. Founded by Alberto Bragado, the company represents artists such as PAWSA, the DJ performing at DC10 in Ibiza, and English prodigy Michael Bibi. Prime Culture also manages the Dutch duo ANOTR and other electronic acts that are making waves in the dance music scene.
With a strong association with Solid Grooves, the label co-founded by Bibi and PAWSA, the company's roots can be traced back to their early days in Ibiza in 2014. Starting with a residency at Privilege, Bragado and his team soon found themselves hosting afterparties in their nearby villa. Their viral videos in 2018 propelled them to the forefront of Ibiza's nightlife.
Currently, Prime Culture employs nine managers who oversee 33 artists, including Carlita, Ben Sterling, and Beltran. The company expanded its offerings last year by launching Select Culture, a booking agency for rising management clients. Prime Culture also boasts in-house event production and A&R departments to better support its roster.
The company's strategic structure has been instrumental in the success of its artists: Bibi and PAWSA are now both headlining U.S. and European festivals, with Bibi's 2024 London show drawing 45,000 attendees and PAWSA's 2025 performance at Gunnersbury Park attracting 25,000. ANOTR's "Talk to You" has also been making waves, debuting at No. 5 on Billboard's Hot Dance/Electronic songs chart and spending 29 weeks on the chart.
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