Former US steel town struggles as workers feel left behind

Bethlehem, a city once synonymous with the steel industry, now finds its workers feeling disconnected from the economic revival promised by President Donald Trump. The massive steel mill, now silent, sits partially redeveloped as the SteelStacks arts and entertainment campus, hosting an Oktoberfest event, including supporters of Trump amid economic struggles.

Nev Hamm, a commercial roofer, reminisced about the good old days when the steel plant was in full swing, but now feels the industry is "coming back" due to Trump's protectionist policies. However, he anticipates improvement after the ongoing Iranian war with Iran, which began in late February.

Bethlehem, located in the heart of the Lehigh Valley, a former US stronghold of heavy industry, now sees workers in logistics, food manufacturing (particularly pet food), and a burgeoning pharmaceutical sector, with an upcoming plant for weight-loss drugs. Beth Piniella, a 40-year-old warehouse cleaner, feels her family is doing well with decent pay, but her husband Brian expresses disappointment in the economy, specifically regarding price increases.

The area's political leanings could shift, potentially tipping the US House of Representatives to Democrats following the November 3 midterm elections. However, voters like Henry Martin, a frustrated warehouse manager, feel "stuck" between rising rents and unaffordable home prices, regretting the lack of economic improvement.

In nearby Allentown, a billboard urges residents to vote for Democratic candidate Bob Brooks, who positions himself as a voice for the working class. Ramona Chery, a tire shop worker, notes the impact of Trump's hardline immigration policies and inflation, particularly on the large Latino community. Despite Trump's support among Latino voters in the 2024 presidential election, Chery believes there has been an increase in poverty compared to previous years.

Local labor union president Mike Shupp expresses frustration, stating there is no noticeable manufacturing boom in the area. He worries about American truck manufacturer Mack continuing to cut US production, shifting jobs to Mexico. The last remaining Mack plant in the region employs around 2,800 people, with 350 workers laid off in April 2025 due to Trump's tariffs.

Around 170 workers were recalled, and Trump visited the site in June to promote his policies. Union representative Shawn Smith, supporting Democratic candidate Brooks, believes workers are seeking changes due to a perceived disconnect in the political landscape.