Ford innovations continue towards sustainable growth

Annaliese Atina, the newly appointed managing director of Ford Vietnam, is enthusiastic about leading the company in a market filled with energy and potential. She highlights the strong foundation Ford has in the Vietnamese market, particularly with popular vehicles like the Ranger, Everest, Territory, and Transit. Atina emphasizes the company's commitment to building customer relationships, supporting its dealers, and delivering vehicles that cater to the evolving needs of Vietnamese customers.

With over 30 years of experience, Ford Vietnam boasts a rich history of providing safety, quality, and service. Atina's diverse background in various sectors has given her a broad commercial perspective, teaching her that success in any industry is rooted in understanding the customer, building strong teams, executing well, and continuously challenging the status quo.

Atina describes her leadership style as collaborative, curious, and outcome-focused. She surrounds herself with talented individuals, encouraging them to challenge ideas and contribute their best. She believes in making decisions, taking action, and adjusting when necessary, while fostering an environment of trust, honesty, and accountability.

As a female leader, Atina has learned that confidence stems from trusting one's judgement, speaking up, taking responsibility, and stepping into unfamiliar opportunities. She emphasizes that leadership is about having the conviction to make a difference and the willingness to bring others along, rather than merely having the loudest voice in the room.

For women seeking new opportunities or leadership roles, Atina encourages them to put their hand up before having every detail worked out, not waiting until they feel completely ready. She advises them to be clear about their ambitions, seek challenging opportunities, and surround themselves with supportive individuals who will help them grow. Atina herself attributes much of her career success to backing herself, staying curious, and seizing opportunities as they arise.