Coy Deepens Innovation Pipeline With Launch of Malt

Rite Foods Limited, a Nigerian food and beverage company, is expanding its innovation pipeline with the launch of LIDA Malt Classic, a new non-alcoholic malt beverage. This addition to the brand's portfolio aims to provide consumers with more choices and reinforce the company's position in Nigeria's competitive beverage market. The brand's tagline, "LIDA Malt.

Made for You," encapsulates the company's philosophy of creating products that cater to consumer preferences and seamlessly integrate into their daily lives. Ekuma Eze, Rite Foods' Head of Corporate Affairs and Sustainability, highlighted that the launch of LIDA Malt is a testament to the company's unwavering commitment to product development, maintaining high-quality standards, and adapting to changing consumer expectations.

The company's innovation journey is further reflected in its growing portfolio, which includes Bigi Carbonated Soft Drinks in 13 variants, Bigi Premium Drinking Water, Sosa Fruit Drink with five variants, and Fearless Energy Drink. Eze emphasized that LIDA Malt expands the beverage portfolio while preserving the emphasis on quality, relevance to consumers, and locally manufactured products.

The company's dedication extends beyond product innovation, as Rite Foods continues to explore novel ways of engaging with consumers, managing manufacturing processes, and promoting sustainability.