Chase is betting big on the NBA, and credit cardholders could be the biggest winners
The NBA season tips off tomorrow, and JPMorgan Chase is gearing up for a big season of its own. The bank has been involved in professional basketball for years. But this year it’s starting the season with new partnerships with the Dallas Mavericks and Miami Heat, and a goal of becoming part of every moment of fans’ game-day experience from the moment they walk in the door to when they’re standing…
JPMorgan Chase is investing heavily in the NBA as the season kicks off, with new partnerships in Dallas and Miami. The bank aims to become an integral part of the game-day experience for fans in these markets. Chase has five NBA teams as partners now, including the Dallas Mavericks and Miami Heat. The Dallas deal is particularly significant as Chase will have its logo on Mavericks jerseys for the first time.
Chase plans to offer various benefits to customers, such as dedicated entrances for cardholders, merchandise and concession discounts, ticket offers, preferred seating, and exclusive fan experiences. The bank aims to create human connections and memorable moments for customers at games, hoping to build stronger relationships over time.
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