Bosideng hosts 50th anniversary fashion exhibition in Paris
Apparel manufacturer Bosideng hosted its 50th anniversary fashion exhibition at Hôtel Pozzo di Borgo in Paris presenting redesigned downwear collections
PARIS, FRANCE – Bosideng marked its 50th anniversary with The Bloom fashion exhibition at the Hôtel Pozzo di Borgo, Karl Lagerfeld's former residence. This marked the brand's debut on Paris Fashion Week's official calendar. Creative Director Pietro Ferragina's designs reimagined the down jacket as a fashion statement, merging Art Deco geometry with Chinese craftsmanship like Haipai qipao-inspired tailoring and Song brocade.
Four lines—Extreme Cold, Outdoor, Business, and Puff—showcased modern winterwear's diverse expressions. From sculptural evening gowns to technical outerwear and refined city outfits, the collection demonstrated down's versatility. Pink down evening looks provided a softer, unexpected twist.
Guests included international supermodel Coco Rocha and Chinese actresses Mao Xiaotong, Michelle Chen, and Ouyang Didi, as well as actor Chen Tianxiang. Bosideng's founder, Chairman & President Gao Dekang, highlighted five decades of expertise in the Paris presentation.
An anniversary exhibition traced Bosideng's design evolution, featuring collaborations with Jean Paul Gaultier, Kenzo Takada, and MSGM alongside signature downwear innovations. The brand's 50th anniversary international gala, The Next Great Chapter, took place at the Eiffel Tower, celebrating the company's position as China's best-selling down jacket brand for 31 consecutive years. Sold in 72 countries and worn by over 200 million people, Bosideng aims to establish downwear as a lasting presence in international fashion.
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