USA–Sri Lanka Chamber of Commerce plans New York campaign to promote Tourism and Business
Timing aligns with national policy discussions By Sanath Nanayakkare The USA–Sri Lanka Chamber of Commerce is exploring an innovative promotional initiative to showcase Sri Lanka’s tourism, cultural heritage, and commercial opportunities in the heart of New York City during the upcoming Christmas and holiday season. The proposed campaign aims to bring Sri Lanka’s unique identity […]
The USA–Sri Lanka Chamber of Commerce is set to launch a groundbreaking promotional campaign in New York City during the Christmas and holiday season, aiming to showcase Sri Lanka's tourism, cultural heritage, and business prospects. The initiative involves deploying a mobile digital billboard featuring captivating visuals and videos showcasing Sri Lanka's natural landscapes, historical sites, and commercial offerings.
Designed to capitalize on the city’s bustling holiday-season traffic, the campaign will reach a diverse audience of American consumers, international visitors, and potential business collaborators.
An interactive QR code will be integrated into the display, providing viewers with direct access to comprehensive tourism information, enabling them to explore travel opportunities to the island nation. In addition to promoting tourism, the campaign offers a platform for Sri Lankan businesses to introduce their products and services to the American market.
This includes representatives from sectors such as Ceylon tea, spices, food products, gems and jewelry, apparel, handicrafts, wellness, hospitality, and tourism, all working together to highlight the country’s diverse economic offerings.
The Chamber emphasizes that this campaign is particularly beneficial for small and medium-sized enterprises (SMEs) looking to expand their international presence, enhance brand recognition, and forge new commercial partnerships in the United States. By combining tourism promotion with commercial exposure, the project aims to strengthen Sri Lanka’s global image while fostering trade, investment, and business development.
The campaign is anchored by the slogan “Discover Sri Lanka. Experience Sri Lanka. Visit Sri Lanka,” which encapsulates the island’s allure as a destination defined by natural beauty, cultural richness, distinctive products, and entrepreneurial potential.
This initiative is timely and aligns with recent national policy discussions concerning tourism promotion in Sri Lanka. At the inauguration of the Sri Lanka Economic and Investment Summit 2026, President Anura Kumara Dissanayake highlighted the importance of establishing a robust procurement mechanism for tourism promotional campaigns.
He advocated for a performance-based system where agencies are rewarded based on tangible increases in tourist arrivals, suggesting that this model could streamline the process and make such initiatives more efficient and effective.
Written by urgent.news from The Island Sri Lanka's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
