There was 'no sex' at this reality-show-style incubator for founders — but the drama was juicy
A group of startup founders went to eastern Pennsylvania for a lesson in company building. They left with more followers.
Founders at a reality-show-style startup incubator in rural Pennsylvania focused on social media and profit, not romance or drama. The two-week program, hosted by Stan, aimed to build digital brains in the form of social media. Thirty teams, selected from 700 applicants based on existing social media followings, competed for revenue and distribution.
The teams' performance was heavily influenced by their social media presence, with daily tasks including 10 sales calls and creating videos. Founders' outfits, including outfits, were carefully chosen by camera crews. Despite grueling work hours, some founders, like Rey Mendoza, struggled with sleep due to the intense schedule.
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