Sportradar Pitches Data Role in Prediction-Market Growth
Sportradar sees prediction markets as a growth opportunity, offering data, settlement and integrity services across exchanges and brokers. The post Sportradar Pitches Data Role in Prediction-Market Growth appeared first on ReadWrite .
Sportradar, the global sports data provider, believes it can capitalize on the growth of prediction markets without relying solely on a single exchange. According to an August industry report by Eilers & Krejcik Research, cited in industry content, sports accounted for 82% of Kalshi’s U.S. prediction market activity over a 12-month period ending in August 2026.
The report estimated that U.S. prediction market contract volume reached $49 billion in July 2026, more than five times the $0.9 billion recorded in August 2025. The data-driven aspect of prediction markets creates a demand for sports data. From June 2026 to June 2025, sports prediction-market handle accounted for 30% of combined U.S. prediction-market and online sports-betting handle, up from 1%-2% a year earlier.
The U.S. prediction market app downloads surpassed 6 million in June 2026. The article highlights that Kalshi and Polymarket, two key players in the space, are regulated by the CFTC rather than state gaming authorities, which allows them access to states where regulated sports betting is not permitted. Sports prediction markets enable users to buy and sell contracts tied to real-world outcomes.
Sportradar's existing sports-betting infrastructure, technology, rights, and industry relationships can support data provision, real-time information, live odds, fan engagement, customer acquisition, and integrity tools for these markets. The company sees prediction markets as an extension of its core business, a major opportunity to enter new states, attract players, and boost sports engagement.
CEO Carsten Koerl emphasized Sportradar's unique position to lead in this category, given its premium content, global scale, and extensive product portfolio. The company plans to sell services across the ecosystem, partnering with exchanges, market makers, and brokers who need data to support liquidity, price contracts, and settlement.
Sportradar emphasizes its compliance with authorized, registered, and licensed operators, adhering to applicable rules in each market. The article mentions FanDuel and DraftKings, sportsbook operators developing prediction-market products, bringing established betting companies into the space alongside platforms like Kalshi and Polymarket.
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