Seventeen's hot new JxJ unit are showing off their chemistry — with a little help from Pinterest
Seventeen's JxJ are debuting as a duo on Monday — and they picked Pinterest as a key platform to hype their album.
Seventeen's Jeonghan and Joshua are set to debut as a duo on October 19, hyping up their upcoming album "DREAMSCAPE" with a joint Pinterest diary. The two vocalists shared their chemistry and music with Business Insider, explaining their interest in Pinterest as a way to introduce the visual world and vibe of the album to fans. They describe the mood boards and photos as a gift to their audience, hoping it will inspire them to create their own versions of "DREAMSCAPE."
The duo's choice to use Pinterest is notable, as K-pop teasers typically use platforms like YouTube or the K-pop-focused social network Weverse. Pinterest's APAC head of content partnerships, Ayumi Nakajima, attributes the platform's success in promoting K-pop to the strong interest in the genre, which is evident in searches for K-pop style, K-beauty, K-pop fan art, and trading card decoration.
The JxJ diary allows fans to engage with the visual inspiration behind the album and potentially shape fandom-led commerce.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
