Sell Less, Earn More! IIM Indore Study Reveals How Blockchain Can Boost Profits And Protect Brands
Indore (Madhya Pradesh): Can companies earn higher profits by selling fewer products? A study co-authored by Prof Nitin Koshta of Indian Institute of Management Indore (IIM Indore) suggests that blockchain technology can help manufacturers achieve this by curbing unauthorised sales and protecting brand reputation. Titled “Is It Wise to Adopt Blockchain Technology to Cope with the Unauthorized…
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