Rokid launches ‘no man’s land’ retail experience with Hong Kong flagship store opening
When shoppers step into Rokid’s brand new flagship store in Hong Kong, they are greeted not by eager sales associates, but by glowing monitor screens and a robotic system waiting at the exit. In what the Chinese augmented reality (AR) gadget pioneer called an experiment in “no man’s land” retail, customers navigate the entire journey independently: testing artificial intelligence smart glasses,…
Rokid, an augmented reality (AR) gadget company, has opened a flagship store in Hong Kong that operates without human sales staff. This "no man's land" retail experience aims to test an innovative approach to selling AI smart glasses. Customers can independently test the devices, make payments and receive their purchases through an automated system.
During the store's trial period, it sold five to six pairs of HK$4,688 (around US$599) wearables daily, surpassing internal expectations. The primary goal of the store was to explore new retail formats and set an example for the industry. The Hong Kong location was chosen due to its high consumer spending power and cultural connection to mainland China.
Rokid boasts a 41% share of the global AR glasses market with displays, but faces competition from Meta, which dominates smart-glasses shipments with a nearly 69% market share. Rokid's glasses are lighter and offer longer battery life, and they operate on an open AI framework, allowing users to connect with local models in China and global platforms like OpenAI and Google.
The company has already expanded to Hong Kong, Macau, Taiwan, Japan and is planning to launch its full-colour AR glasses in mainland China in October, with deliveries beginning in the first half of next year.
Written by urgent.news from South China Morning Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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