Rejected by actors, Rs 2.5 cr Premada Ooralli makes 30x returns after street promotions

Premada Oorali, a small-budget film, grossed over 30 times its reported production budget of Rs 2.5 crore within 24 days of release. The film's director, Manoj Kumar, lead actor Shreeraam, and producer Mamatha Devendra M shared their unconventional promotional strategy in a recent interview. They revealed that they faced budget issues even during promotions due to several actors and producers rejecting the project.

The trio also discussed their approach to promotions, which involved going to various locations such as bus stands, temples, metro stations, and trains to hand out invitation cards and request people to watch the film in theatres. Producer Mamatha Devendra M explained that the director wanted a personal touch in the promotions, making the audience feel like relatives.

The film's box office collection started picking pace in the second week, reaching Rs 75.72 crore net in India after over three weeks of release.