Inside Shah Rukh Khan And Aryan Khan’s Luxury Eyewear Collection Made In Japan, Now Making Its Retail Debut In India
Shopping for luxury sunglasses is about more than finding a frame that looks good. It is also about the details, the materials and, of course, how the pair feels when you finally try it on. Shah Rukh Khan and Aryan Khan’s luxury label D’YAVOL X Eyewear is now bringing that experience to physical stores from October 17, 2026, moving beyond its digital-first launches.
Shah Rukh Khan and Aryan Khan's luxury eyewear brand, D’YAVOL X, is making its retail debut in India on October 17, 2026. The collection, crafted in Japan, offers a fusion of classic and contemporary designs, with frames made from premium acetate and lightweight titanium. The eyewear features a color palette of versatile neutrals and earthy finishes, complemented by solid or gradient tints for the lenses.
The brand, which has primarily relied on online launches and limited-edition drops, is expanding its presence through physical stores. These include Dayal Opticals and Brooke & Carter boutiques across Delhi NCR, Mumbai, and Chandigarh. The retail experience includes branded presentation boxes and leather cases, enhancing the collection's premium identity.
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