Gilbert Arenas says Caitlin Clark and WNBA are doing ‘something frowned upon’ to grow the league
Former NBA star Gilbert Arenas hits out at Caitlin Clark and the WNBA’s unexpected marketing methods for the league. In the last three years or so, the WNBA has experienced explosive growth, and there are no two ways to look at it.
Former NBA player Gilbert Arenas criticized WNBA star Caitlin Clark and the league itself for employing "sexuality" to attract new viewers and boost growth. In a recent episode of his show, Arenas remarked that Clark and the WNBA are capitalizing on an untapped marketing market. He commented on Clark's on-court appearance, suggesting that she wears revealing clothing and shares her yoga routines on social media to appeal to a broad audience.
Arenas asserted that this approach to marketing is distinctive in the sports world and may have some unintended consequences on the court, sparking a debate within the WNBA community.
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