Five acres, diverse crops, 50 customers: How an Amritsar farmer built an organic business
Jobandeep Singh, a 32-year-old BTech graduate in mechanical engineering from Amritsar, has turned his land into a successful organic farming business. After returning to his village in Mala Khedi, he chose to focus on a diverse range of crops and integrated farming practices, including dairy, poultry, beekeeping, instead of following the traditional wheat-paddy cycle.
His five-acre farm cultivates organic crops such as fennel, flaxseed, lentils, mustard, peas, vegetables, and basmati, as well as raising cattle. By employing a diversified cropping system and direct marketing to his 50 customers, Jobandeep generates a net profit of up to Rs 3 lakh per acre. His business model emphasizes daily involvement in crop management, livestock care, processing, and sales, which he markets under the brand Asees Natural Farm.
Brief written by urgent.news from The Indian Express's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
