Even LinkedIn is getting tired of your AI-written posts
New York — Bland, AI-generated posts have made LinkedIn the butt of many an internet joke this year. The platform has heard its users’ complaints about lengthy, generic missives never touched by human hands loud and clear. As AI has made it easier than ever to create huge volumes of content cheaply and easily, that “slop” … The post Even LinkedIn is getting tired of your AI-written posts appeared…
LinkedIn has become a hotbed for bland, AI-generated posts this year, with users growing increasingly frustrated by the sheer volume of generic content. Research firm Pangram found that more than 40% of long-form posts on the platform are AI-generated, compared to smaller percentages on other sites like X, Medium, Reddit, and Substack. In response, LinkedIn is stepping up its efforts to combat this "slop."
LinkedIn Editor-in-Chief Dan Roth emphasizes that the key to success on the platform is being human. Despite Microsoft's push for AI adoption across various industries, LinkedIn has recently reduced the availability of AI tools for editing or rewriting posts. However, the low-quality AI content poses a significant business problem for the platform. If users are bombarded with generic AI posts, they may leave LinkedIn to seek out more valuable content on other platforms.
To tackle this issue, LinkedIn launched a button allowing users to flag posts that "seem like AI slop," which was clicked over 1 million times in its first two weeks. The company has also built an AI system, trained by former journalists and social media experts, to identify low-quality AI-generated content. Posts flagged as low-quality will be less likely to be distributed beyond the user's immediate connections.
LinkedIn's strategy also involves a creator management team that serves as "content therapists" for users. These experts encourage users to embrace imperfections in their posts, such as using simple video setups instead of expensive studios or posting incomplete thoughts to start a conversation. These efforts have already shown early signs of success, with a 40% decline in views of AI-sloppy content since improvements to LinkedIn's detection systems.
Written by urgent.news from Egypt Independent's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
