Doha Bank launches ‘Ashghaly Bundles’ to enhance corporate banking experience, reward business growth

Doha Bank has introduced a new program called 'Ashghaly Bundles' to improve its corporate banking services and reward business growth. This initiative demonstrates the bank's dedication to providing customized financial solutions that benefit corporate and small to medium-sized enterprise (SME) customers while strengthening long-term relationships. The bundles offer tiered advantages, preferential pricing, and elevated banking privileges based on the customer's level of engagement with the bank.

To cater to different business needs, Doha Bank has implemented an Ashghaly customer segmentation framework. This system includes three tiers: Ashghaly, Ashghaly Gold, and Ashghaly Platinum. Each tier provides a specialized suite of services and perks aimed at fostering business expansion while encouraging wider usage of the bank's transaction banking, cash management, and digital banking solutions.

Sheikh Abdulrahman bin Fahad bin Faisal al-Thani, CEO of the Doha Bank Group, stated, "The Ashghaly Bundles exemplify Doha Bank's persistent commitment to customer-centric innovation and relationship banking. By offering tailored benefits that acknowledge and incentivize customer engagement, we strive to create greater value for our clients while supporting their growth objectives. This initiative is part of our overarching goal to be the preferred banking partner for businesses across Qatar."

The launch of Ashghaly Bundles is a key component of Doha Bank's broader strategy to enhance customer experience through personalized banking options. By utilizing customer segmentation and relationship-focused offerings, the bank aims to more effectively address the unique requirements of its corporate and SME clients, leading to more relevant solutions, stronger engagement, and higher customer satisfaction.