All Toyota models to be software-based by 2030
The move will help Toyota generate revenue through software update fees after delivery.
Toyota, the Japanese automaker, has announced plans to make all its approximately 50 vehicle models software-defined by 2030, according to company officials. This shift will enable Toyota to deliver enhanced vehicle functionalities through software updates, a strategy aimed at creating a new business model. Under this model, Toyota intends to install its software platform, known as Arene, in roughly 10 million new vehicles produced worldwide each year. Revenue will be generated from fees charged for these software updates post-delivery.
The company's journey towards this ambitious goal began with the RAV4 SUV, the first model to be equipped with the Arene platform in 2025. Toyota plans to progressively expand the range of models featuring the Arene platform by 2030, and subsequently offer the platform to other automakers as partners. This strategy comes at a time when other major players in the automotive industry, such as Tesla and Chinese automakers, are also investing heavily in software-defined vehicles.
The competition is intensifying, particularly in Japan, where Honda and Nissan have recently announced plans to jointly develop in-vehicle software.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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