Ufone Achieves Global Recognition at Dragons of Asia 2026

Pak Telecom Mobile Limited (PTML) has achieved global recognition by winning two prestigious awards at the Dragons of Asia 2026. Ufone 5G, PTML's brand, was the only Pakistani telecom brand to secure a Gold award in the 'Best in Media' category for its 'Super 5' campaign, and a Black Dragon award in the 'Marketing Discipline' category for the 'Babar Azam’s Lost Phone' campaign.

The Dragons of Asia Awards celebrate outstanding marketing communications, and Ufone's double win highlights its ability to transform consumer insights into captivating brand experiences. The 'Super 5' campaign, launched in February 2026, featured comedian Tabish Hashmi and former Pakistan cricket stars Younis Khan, Shoaib Malik, Abdul Razzaq, and Saeed Ajmal.

The campaign, centered around Ufone's Super 5 package, generated significant buzz through teaser videos and ultimately revealed the players competing for a spot in Hashmi's group. Meanwhile, the 'Babar Azam’s Lost Phone' campaign, launched in February 2025, showcased cricketer Babar Azam searching for his phone after announcing its loss on social media.

The campaign's unique approach, which piqued international interest and generated over 10 million views, underscored Ufone's focus on creative, effective marketing strategies. PTML's Chief Commercial Officer, Syed Atif Raza, expressed pride in the achievements, emphasizing the company's commitment to innovative campaigns that resonate globally.