The problem with Israel’s hasbara is what it refuses to say - opinion
Public diplomacy based on the ‘two state solution’ is a recipe for continued Israeli failure.
The article highlights the need for Israel to adopt a more assertive and candid approach in its public diplomacy efforts, instead of the current reactive stance that primarily focuses on responding to criticism. Several prominent figures, such as former MK Dr. Einat Wilf and Dr. Pnina Sharvit Baruch, have called for a significant overhaul of Israel's hasbara strategy, emphasizing the importance of a proactive, fact-based, and emotionally compelling messaging.
However, both Dr. Wilf and Dr. Baruch refrain from explicitly outlining the content of this new messaging approach, which should be rooted in Israel's aggressive strategic and defense posture, and should restore Jewish faith to the country's diplomatic arsenal. The article also points out the failure of the "two-state solution" advocacy in Israel's diplomatic efforts over the past 25 years, arguing that a more unequivocally Jewish messaging approach is needed to address Israel's security dilemmas and the collapse of the Oslo Accords.
Brief written by urgent.news from Jerusalem Post's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
