Southeast Asia sees 25% of retail spending happen online
E-commerce market in the region is projected to continue growing and reach over $400 billion by 2031.
A recent report reveals that 25% of retail spending in Southeast Asia now occurs online, with the e-commerce market projected to reach over $400 billion by 2031. This surge is driven by the increasing use of digital payments across the region. The E-commerce Payments Momentum Report 2026, based on a survey of 6,000 online shoppers from the six main markets, including a significant sample of 1,000 from Indonesia, highlights the rapid growth of e-commerce.
Simon Torring, co-founder of Cube, notes that physical goods e-commerce sales in Southeast Asia will surpass $200 billion for the first time this year. Major platforms like Shopee, Lazada, and TikTok Shop have outpaced expectations, with year-on-year growth of over 33% in the first quarter of 2026, more than double the initial projections of 16%.
Written by urgent.news from The Jakarta Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
