Oppo has a plan to crack the European smartphone market — and chatbots like ChatGPT could hold the key
We spoke to Oppo's European CEO about the company's growth ambitions in the face of negative industry headwinds.
Oppo aims to enter the European smartphone market with a premiumization strategy, as reported by TechRadar. The company's CEO, Elvis Zhou, believes that European consumers would appreciate a third, superior option to the dominant brands of Apple and Samsung. Oppo's new flagship, the Find X10 Pro Max, is set to launch on October 21.
The company identifies three trends that could benefit them: young Europeans prefer online shopping for smartphones, are skeptical of advertisements, and rely on AI tools to inform their purchasing decisions. Zhou emphasizes that these trends have led to an increase in Oppo's visibility on AI platforms, such as ChatGPT, which can positively impact brand awareness and sales.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
