Los Tacos No. 1 serves 1,200 NYC customers a day. Its CEO is betting private equity can help it scale.
Los Tacos No. 1 took a private equity investment, and customers freaked out. Its CEO promises horse meat isn't coming to the menu: The quality stays.
Los Tacos No. 1, a beloved New York City taco chain, has received a $1.3 million investment from private equity firm TSG Consumer. CEO Christian Pineda and his team are working to reassure customers that the quality and low prices they've come to love will remain unchanged. TSG sees the chain's cult-like following and unique experience as its strengths, and plans to provide guidance on future expansion while letting Pineda run the show.
The taco chain, which opened in 2013 with three locations in Manhattan, now serves about 1,200 customers per day with an average check of $20. In the coming years, they plan to open new locations in Brooklyn and other boroughs.
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