Industria del lujo: estrategias para crecer en un entorno cambiante

The global luxury industry is projected to reach €628 billion by 2030, according to a McKinsey and Company report. In Europe, this sector accounts for 5% of the GDP and 10% of the continent's exports, as highlighted at the EXPANSION Luxury Forum in Madrid. Spain is positioning itself as an attractive destination for foreign capital, thanks to the language's ability to reach hundreds of millions of people and attract major international investors.

The luxury segment in Spain is expected to grow between €23 billion and €27 billion by 2027, according to Círculo Fortuny data, which emphasizes its contribution to the economy and employment generation. However, the significant growth figures are not immune to rapid transformations that are redefining the world and consumer dynamics globally.

Artificial intelligence, the virality of social media, and shifting social dynamics, which seem to matter less to customers about status or wealth, present challenges for an industry that needs to adapt to the new landscape without losing its essence. At the forum, which took place on Thursday and featured contributions from Círculo Fortuny, Fuera de Serie, and support from Puig, Santander, DILS Lucas Fox, Radisson Hotel Group, and McKinsey and Company, participants agreed on the need for the luxury industry to adapt to new times and incorporate new technologies while maintaining its essence and identity in a changing world.

This requires a delicate balance that combines craftsmanship with design and the latest technology without diluting the brands' uniqueness. The challenge of differentiation is becoming increasingly complex. During the forum, there was also space to discuss new business opportunities, such as the premium sports segment and the business that surrounds it, or the creation of new customer experiences.

Beyond maintaining customer desire, which is fundamental to the luxury sector, the forum also addressed financial and business perspectives.