Former Dior Men artistic director Kim Jones is reviving his own label with a Hong Kong flagship
The British designer is returning to the brand he first launched in 2003, with a new collection due in 2027 and more stores across Asia planned.
Former Dior Men artistic director Kim Jones is set to revive his eponymous label with a Hong Kong flagship store. The British designer, who previously led Dior Men from 2018 to early 2025, will launch his first autumn/winter 2027 collection exclusively online on June 2027. The brand statement reveals that the label will offer a "broader wardrobe unrestricted by traditional categories," with apparel made in Japan and leather goods produced in Italy.
More stores across Asia are also planned. Fellow designers and celebrities have expressed their excitement for the return of Kim Jones' label, with congratulatory messages pouring in from Donatella Versace, Marc Jacobs, Matthieu Blazy, and David Beckham, among others.
Written by urgent.news from Channel News Asia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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