Autobauer: Die Anti-Porsche-Strategie – AMG präsentiert erstmals SUV-Sportwagen als reines E-Auto

Stuttgart, Germany has witnessed an audacious strategy from Mercedes-Benz's AMG division. They have unveiled their first all-electric SUV, the AMG GT SUV, marking a significant departure from the norm in the industry. The ground-breaking vehicle combines the spaciousness of an SUV with the exhilarating performance of a sports car. Spanning five meters in length and two in width, the SUV mirrors the size of the Porsche Cayenne, a popular competitor in the market.

Stefan Weckbach, the Chief of Mercedes-Benz Sports Division AMG, describes the new model as "a vehicle that connects two worlds in a unique way: the benefits of a spacious SUV with the emotional appeal of a sports car." The AMG GT SUV represents the brand's foray into the electric vehicle market, with AMG already having launched its second electric car, the AMG Coupé, in May.

This is not the first electric vehicle AMG has introduced. In May, the brand unveiled its fourth-generation Coupé, also a fully electric model. The new SUV will be followed by a Coupé variant later. AMG's approach stands in contrast to the competition, which is projected to have two-thirds of their models in sporty combustion engines by the early 2030s, with only one-third powered solely by electric batteries.

Porsche, for instance, plans to have two-thirds of their model line-up powered by combustion engines by the start of the 2030s, with just one-third relying exclusively on electric power.