Apple TV Cost $69 in 2015
Joe Rossignol, reporting for MacRumors back on 9 March 2015: Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that Apple TV will now cost $69, discounted from its regular price of $99. The new price for the set-top box arrives on the heels of the announcement of HBO Now for Apple TV . The new price appears to apply to the third-generation Apple TV, as…
On 9th March 2015, Apple CEO Tim Cook unveiled a significant price reduction for the Apple TV at the "Spring Forward" media event in San Francisco. The set-top box, previously priced at $99, would now be available for $69, a discount that made it more accessible to a broader audience. The announcement was met with enthusiasm from the crowd, with attendees reacting with whoops and cheers.
The reduction applied to the third-generation Apple TV, with Apple not announcing a new set-top box on stage that day. The company continued selling the third-generation Apple TV for $69 until October 2016. Adjusted for inflation, the $69 price tag today would be just under $99, equivalent to around $137 in 2015 dollars. This price point was significantly lower than the $150 cost of the current Apple TV hardware, the 4th-gen Apple TV 4K.
The new Siri Remote, featuring precision Find My support and a speaker, was compatible with all prior generations of Apple TV 4K. However, purchasing just the new remote cost $59, which was almost as much as an entire Apple TV with remote in 2015.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
