499 products recognized with Vietnam National Brand title

Prime Minister Le Minh Hung honored 227 enterprises and 499 products during a ceremony on October 16 at the National Convention Center in Hanoi. These enterprises and products were recognized under the 2026 Vietnam National Brand program. The Prime Minister praised their achievements, emphasizing that brands are vital to national competitiveness and that strong brands foster strong enterprises and economic resilience.

In 2025, the recognized companies generated over VND2.5 quadrillion in revenue, contributed more than VND133 trillion to the state budget, and employed over 760,000 workers. Brand Finance data revealed that Vietnam's national brand value in 2026 was US$462 billion, a 45.14 percent increase from 2020, placing the country at 32nd globally.

However, the Prime Minister noted that many high-quality products still need stronger branding, limiting their value and market dominance. Only about 11 percent of these businesses' export revenues come from their National Brand products, equivalent to 2.3 percent of the country's total exports. Prime Minister Le Minh Hung urged businesses to shift focus from cost advantages to value creation, innovation, and leadership.

He called for substantial investments in science, technology, and digital transformation to help Vietnamese brands reach global markets. The Vietnam National Brand program, initiated in 2003, has seen significant growth, with the national brand value reaching over US$462 billion in 2026 and the number of recognized companies increasing from 30 in 2008 to 227 in 2026.