YouTube’s new search feature takes a page from Google Search, and that’s bad news for creators
Ask YouTube search previews will spoon-feed you answers before you even click on a video.
YouTube is testing a new search feature that bears a striking resemblance to Google Search's AI capabilities, potentially posing challenges for content creators. The "Ask YouTube" AI previews now appear at the top of desktop search results, offering AI-generated summaries in response to open-ended and how-to queries. These AI cards provide text advice along with timestamped key moments from relevant videos, allowing users to ask subsequent questions or transition to standard video results.
While the feature aims to transform YouTube into an interactive answer engine, it raises concerns about reduced traffic and monetization for creators if viewers no longer require to click through to full videos. The experiment is currently limited to signed-in desktop users in the US, focusing on English language searches for queries such as "how do I get marks off painted walls?".
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