Why young Koreans are embracing the 'rich girl' aesthetic
“The style of a rich girl who has nothing left to buy, even when she goes shopping at a department store.” That is how social media users have described “Hyunbaek core,” a new trend that has recently emerged among people in their 20s and 30s. The term combines “Hyunbaek,” a shortened name for Hyundai Department Store, with “core,” which refers to the defining concept or aesthetic of a style. The…
A new fashion trend has taken hold among young Koreans, dubbed the "Hyunbaek Core" look. This aesthetic is characterized by a relaxed, effortless style that exudes quiet luxury. Named after Hyundai Department Store, the Hyunbaek Core aesthetic is described as the look of a wealthy young woman who has nothing left to buy, even when shopping at a department store.
The Hyunbaek Core aesthetic is distinct from previous fashion trends like ballet core and poet core. While those styles drew inspiration from pa, this new trend emphasizes a more understated and relaxed approach to luxury. It seeks to convey economic ease through high-end materials like silk or cashmere, rather than relying on flashy designer logos to make a statement.
Hyunbaek Core embraces the idea of quiet luxury, which subtly expresses wealth through carefully chosen, high-quality fabrics. The trend is marked by a clean, effortless aesthetic that feels relaxed and modern. It represents a shift in the way young Koreans view luxury fashion, with an emphasis on understated elegance and subtlety over overt displays of wealth.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Why young Koreans are embracing the 'rich girl' aesthetic koreatimes.co.kr
