Why some of the best club logos have nothing to do with golf
The best golf club logos do not necessarily feature a golfer, a golf ball, or a flagstick. In fact, according to George Peper, some of the most effective designs have little to do with golf at all.
George Peper, a former editor-in-chief of Golf Magazine, argues that some of the most effective golf club logos have little to do with the sport itself. In his book, "The Best Logos in Golf," Peper found that only a small fraction of exceptional designs feature golf-related elements. Instead, the most memorable logos often draw on a club's history, surroundings, or unexpected details.
Peper highlights the importance of a logo's backstory, suggesting that many clubs lack a compelling narrative behind their emblem. Among British golf club logos, Peper particularly admires Royal Dornoch's logo featuring a wildcat.
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