We have reached a new threshold in genAI gloom, with a game dev cancelling a demo for fear of copycats ripping them off before release

The developers of Drunken Goddess Reflux have cancelled a planned public demo, citing concerns over generative AI being used to clone their game and release copies before their own launch. The game, a drinking game in which players attempt to make a bouncy and buxom demon throw up before she ingests a player's soul, was initially scheduled to be released on October 19th.

In a tweet, the developers, Alliance Arts, apologized for the cancellation and stated that they would instead hold limited-access online play sessions. They cited two reasons for the decision: first, they could not properly manage the restrictions on posting and streaming gameplay videos with their current team; secondly, they are worried that the demo's content could be quickly copied and replicated using AI or other tools, potentially leading to releases before their own launch.

The cancellation of the demo has not been without its critics. Some have suggested that the decision is simply a marketing ploy, intended to garner attention by appearing "anti-AI" and warning about the negative effects of generative AI. However, the developers' concerns are not unfounded. In recent years, there has been a surge in AI-generated clones of popular games, such as a viral needle-in-haystack game that inspired numerous imitators. Some of these copycats have even beaten the original to shelves.

The cancellation of the demo may have implications for the gaming industry as a whole. Developers may become less willing to share information about their projects, potentially stifling creativity and innovation. For those who are the source of inspiration, this can be disheartening. In the case of Drunken Goddess Reflux, the developers have vowed to put a stop to any copycats who may attempt to replicate their work.