Volkswagen, Renault and Stellantis revive their classics to grow
Major European car manufacturers are reviving legendary models or using recognized names as a strategy to boost sales of their electric vehicles in the face of Chinese momentum.
Volkswagen has changed its strategy for electric vehicle naming, shifting from a new generation of IDs to using its iconic model names. The ID. Polo, initially set to be called ID.2, is the first under this new approach, followed by the ID. Cross and ID. Tiguan. The ID. Tiguan, priced from €32,400, will replace the ID.4 and ID.5.
Meanwhile, other carmakers like Citroën, Renault, and Ford are also leveraging nostalgia and retro designs for their electric models. Citroën has unveiled an electric version of its classic 2 CV model, while Renault's electric models, such as the R5 E-Tech, have been successful, and Ford is planning an electric Fiesta.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
