This Japanese sandwich mascot is filled with fiery rage, and he’s got a point [Video]

A Japanese sandwich mascot named Npa has been experiencing a fiery rage, and he has plenty of reason to be upset. The character, who represents Fuji Baking's pocket sandwiches known as Snack Sandwiches, is not Japan's most famous mascot despite his cute design. Npa's name is difficult to pronounce, which may be a reason for his lack of fame.

In a recent promotional video, Npa is shown working as an office worker at the company. While he may accidentally spill egg salad into an elevator, this incident was a genuine accident. Npa's role also involves conducting market research by browsing social media to understand how people are enjoying the different varieties of Snack Sandwiches currently available.

While Snack Sandwich is not a Lunch Pack imitator, as many people believe, it is actually the original pocket sandwich brand in Japan. Fuji Baking's Snack Sandwich has been on the market since 1975, while the popular competitor Lunch Pack from Yamazaki Baking only started in 1984. Despite this, 87 percent of people surveyed thought that Snack Sandwich was not Japan's original pocket sandwich brand.

Npa's frustration is so intense that he grows to kaiju-class size, breaking through the walls of Fuji Baking's headquarters and unleashing beams of fiery indignation to rampage across the city. He screams, "Even though it's the original, 87 percent of people think it's not!" The video's narrator, veteran anime voice actor Shigeru Chiba, foreshadows the chaos to come, as he is known for voicing characters with fiery tempers like Kefka, Professor Hojo, Shigeo Shiba, and Buggy.

Although Npa's fury is temporarily satisfied, it is clear that he will continue to rage until 100 percent of people know about Snack Sandwich's pioneering status. Since the video was posted, it has been viewed 13.69 million times, raising awareness about Snack Sandwich's originality. Npa seems to have calmed down enough to enjoy some carefree fun on the packages for Snack Sandwich's Halloween lineup of chestnut, apple, purple potato, and pumpkin cream fillings, but his burning anger remains.