Temple Company, BOS Africa Join Forces to Build Commercial Capacity in Africa’s Sports Industry

The Business of Sports Institute Africa (BOS Africa) and The Temple Company have teamed up to boost professional skills and connect theory with real-world experience in Africa's sports industry. BOS Africa's educational programs and Temple's industry knowledge in talent management, branding, sponsorship, media, and intellectual property will work together to help participants develop crucial skills.

Through Ogidi Studios, Temple will offer access to professional audiovisual production resources. The organizations will jointly host masterclasses, workshops, executive learning programs, industry events, and thought leadership initiatives. BOS Africa will handle academic development, while Temple and Ogidi Studios will bring practical expertise, connect participants with industry professionals, and provide hands-on learning opportunities.

Participants will focus on practical areas such as creating sponsorship proposals, building athlete brands, negotiating endorsements and image rights, producing sports content, digital storytelling, and building sustainable sports organizations. The partnership will use real-world case studies, simulations, studio demonstrations, and, whenever possible, actual industry assignments to help participants apply their knowledge.

This collaboration will complement BOS Africa's existing curriculum, including courses on sports business administration, sponsorship and marketing, sports media, broadcasting and communications, intellectual property in sports, and sports finance and investment. It also provides a platform for sports organizations, businesses, investors, and policymakers to discuss Africa's sports economy.

Terfa Tilley-Gyado, CEO of The Temple Company, emphasized the importance of turning Africa's athletic talent into sustainable businesses and institutions. Beverley Agbakoba-Onyejianya, Founder and Academic Director of BOS Africa, highlighted the need to develop local expertise and build capacity within the continent. Together, BOS Africa, Temple, and Ogidi Studios aim to create a bridge between learning and practical experience, preparing professionals to create value and opportunities in Africa's sports industry.