Spring-summer 2027 ready-to-wear collections: Africa in the spotlight at Paris Fashion Week
Fashion can absolutely be political, when it shapes identities and questions the balance of power. With his label Maxhosa Africa, South Africa's Laduma Ngxokolo is determined to put the continent in the spotlight. In Paris, Jacques Logoh, designer and founder of Togo's International Fashion Festival, gives African creatives a platform on the theme "Fashion against HIV". Plus Mossi Traoré stages…
Johannesburg-based fashion and homeware brand Neimil, founded by Keneilwe Mothoa and Lubabalo Mxalisa, has gained international recognition for blending fashion, interior design, and art. The duo started with minimal resources and a slow-design philosophy, creating handcrafted clothes and homeware pieces using locally sourced materials and traditional techniques.
During the Covid-19 pandemic, Neimil's popularity surged as people turned to beautifying their homes with cushions and artworks made with wool and yarn. Now participating in the Création Africa program, a French Ministry-led incubation scheme for cultural entrepreneurs, Neimil aims to preserve African craftsmanship and challenge global perceptions of African design.
The brand is committed to slow design, using long-lasting fabrics like denim and traditional materials, and highlighting the diversity of African cultures in its designs. Neimil's founder emphasizes the importance of quality, fitting garments for diverse body types, and the need for a more balanced approach to colour in fashion.
The brand hopes to expand its presence globally, with plans to open a physical store and showcase its work in Paris.
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